something new under the sun

Being at Meijer recently I was struck by their apparent reworking of product packaging. Not being one for buying the brand name products I usually go for the generic anyway, however when I picked up some orange juice and saw the new packaging I was more satisfied with the Meijer product. Nothing had changed about the product inside but the packaging was a lot more professional looking and also aesthetically pleasing. I found myself actually thinking I was getting a better product , I was dumbfounded by how a simple change could alter my view of the product yet felt like an idiot for thinking this way. Perhaps its all in your mind, and the orange juice does taste better when the packaging is different….hmmmm…..anyway I say way to go Meijer! I am sure that new packaging can do nothing but good things for your brand. As for me, I am going to go sip on some delicious OJ